Apotheker's Dual Vision for HP

By John Duckgeischel

Although cloud computing is a major part of HP’s future, it still wants to leverage its strong relationship with consumers. Unlike IBM, which walked away from the consumer market when it sold Lenovo in 2004, HP will try to extend its business with consumers beyond just laptops and printers. That is why Apotheker’s plan includes a focus not only on cloud computing, but also on WebOS, the mobile OS that was part of the Palm acquisition in 2010. HP also intends to leverage its strong relationship with corporate IT as it expands its cloud computing service offerings. "What we really aim for is that individual within an enterprise, the famous -- for the lack of a better term, forgive me if it's a horrible term -- 'prosumer”, said Apotheker.

It is an understatement to say that Apple has a healthy relationship with its consumer base. HP plans on expanding its business by building its business from both the consumer and enterprise perspectives. HP intends on building a WebOS product line that can be easily connected to the HP supplied enterprise infrastructure. HP believes that it can build on its multifaceted strengths to establish as vision that will play well for consumers, the enterprise and Wall Street.

Related Link:

http://www.computerworld.com/s/article/9214688/Three_bullet_points_Apotheker_s_battle_plan_for_Apple_IBM_the_world?taxonomyId=15&pageNumber=2