Google: Changing of the Guard or More of the Same?
By John Duckgeischel
This week Google announced that effective April 4th, Eric Schmidt will step down as CEO, and co-founder Larry Page will resume the position of CEO that he relinquished in 2001. Fellow co-founders Larry Page, who has been very involved in Google’s various product lines, and Sergey Brin who focuses on strategic developments, both recruited Schmidt to become CEO in 2001. Since 2001 these three leaders have provided the guiding hand that helped produce the extraordinary growth that has made Google a household word. Before coming to Google, Schmidt held technical leadership positions at Bell Labs, Zilog, Xerox PARC. At Sun Microsystems he held the title of Chief Technology Officer, and later became CEO of Novell. Schmidt served on Apple’s board of directors from 2006 to 2009, deciding to resign when the competition began to heat up between Apple and Google.
Larry Page’s influence is well known within the company, however he has maintain a much lower public profile than Schmidt. As CEO, Page will be in charge of the day-to-day decisions facing the company while Schmidt will move on to become executive chairman. Brin is working on future products under development which will be announced sometime in the future. Many analysts feel that the shuffle at the CEO spot will not yield major changes, and that the move is more like fine tuning an engine that is already running strong. Google has shown itself to become a dominant contender in the search engine market and has made strong inroads in the fast growing mobile smartphone and device segment with its Android operating system. YouTube is finally beginning to generate serious income as well. If the company continues to innovate, strengthening products in existing markets and introducing new technology in emerging markets it should do well in the forseeable future.